Page 17 - Lighting-Magazine-August-2014

In The News

he was honored that the company’s table to create new designs and introduce brings the drama and elegance that every
lamp was chosen as Best Portable Lamp. them at our bi-annual markets,” Seidman space needs. The design was inspired
“We started out in 1930 as a portable remarks. “At the end of the day, the reason by women’s love of jewelry — and just as
manufacturer of Early American hurricane for new designs is to evoke an emotional jewelry is the essential fnal touch that
lamps. It is truly an honor 84 years later experience that beters one’s life. The Dal- a statement jewelry piece brings to any
to still be recognized as a leader in this las Market Center is the American lighting outft, this design will do the same for a
important decorative lighting category,” he industry’s platform and showplace to keep customer’s home,” he adds.
notes. “Portable lamps are updated by the this energy going forward.” Laura Dumas, VP/Creative Services
consumer more frequently than decora- “At Fanimation, we understand the value at the DMC, says she was pleasantly
tive lighting fxtures so it is even more of a of introducing new products at market surprised by the overwhelming response
challenge to create designs that meet the because it gives us the opportunity to get from retailers during the inaugural event
criterion to beautify one’s changing living frst-hand reactions and feedback from in June and is looking forward to helping
space as well as provide the best possible our customers,” Frampton afrms. “The coordinate next year’s edition, which is
lumen output. We are thrilled that our Dallas Market is a big commitment for already estimated to boast even greater
retail partners feel that our new table the industry and we want to do our part participation.
lamps achieved this.” to make it fun, exciting, and worthwhile “The competition could not have been
Nathan Frampton, President of Fanima- by unveiling our newest technology and a success without the hundreds of votes
tion, was similarly enthused that the Fancy product designs.” from lighting showroom owners and
fan won over buyers. “We knew that our “What was most rewarding about the buyers, who truly enjoyed the interactive
Fancy fan was unique and special because award recognition of our new designs is process,” Ace Rosenstein comments. “The
it infuses a feminine quality in a product that the voting was done by our showroom level of participation went far beyond our
that is ofen more aesthetically masculine,” customers,” Wiedemer says. “It proves expectations and we cannot thank the
he explains. “The overwhelming support that our new items are right on point with participating manufacturers, retailers, and
for this product and the validation in what the market is asking for.” the DMC enough for their support.”
winning the Market Choice Award will “We are very proud and exited about The second annual Market Choice
certainly infuence similar styling in future winning the Market Choice Award for Awards will be open for submissions in
designs.” Indoor lighting fxtures,” notes Chris Titiz- early 2015, with voting taking place at the
The Market Choice Awards underscored ian, President of Avenue Lighting. June Market in Dallas. Upcoming editions
the importance of having new designs de- “We think our winning Fountain Avenue of enLIGHTenment Magazine will release
but at each market. “It is critically important collection atracted atention because it details as they become available.

HINKLEY LIGHTING

• Outdoor Lighting
• Landscape Lighting
• Bath/Spa Lighting
QUOIZEL

• Portable Lamps

august 2014 | enLIGHTenment Magazine 15