Page 70 - enLIGHTenment Magazine - August 2017

on the mark

Are You

Keeping Up

With Retail Trends?

O
It’s not just product
ne thing is certain, the world of retail is still
changing at a rapid rate. Every day the news re-
styles that are continually
ports that a shopping mall is closing or that near
death is imminent. The familiar big box names

changing; the way we grew up with – Radio Shack, Sears, J.C. Pen-

ney, and more – are closing locations at breakneck speed.
consumers are shopping When the “overstored” retail giants are not closing locations,

they are shu ering operations altogether, such as The Limited,
for goods is also evolving.
Wet Seal, and American Apparel.

So, what does the demise of these retail mammoths have in

common with most lighting retailers? Not as much as you may
think. Once you pull back the curtain of products on display
BY MARK OKUN
in their big box se ing, the advantage of the niche retailer is
apparent.

68 enLIGHTenment Magazine | august 2017
www.enlightenmentmag.com