Page 14 - Enlightenment Magazine - July 2013

in The News

Solatube

Launches

Rebranded

Web Site

ista, Calif.-based Solatube
International, Inc., has
Vunveiled a new and rebranded
Think Asia, Think Hong Web site to support its full line of
commercial and residential products.
Kong Trade Promotion a Hit The new site provides an interactive
experience that features:

y A clean, contemporary design
y Simple, streamlined navigation
ore than 3,000 business professionals from the U.S. took part in Think Asia,
Think Hong Kong, the biggest Hong Kong promotion ever organized in the y Fresh product photography,
Mcountry and one of the Hong Kong Trade Development Councils (HKTDC) including before and afer images
largest international campaigns since the Councils establishment in 1966. y One-click residential dealer and
More than 900 business-matching sessions were arranged during the promotion, which commercial distributor locator
featured Hong Kong SAR Chief Executive CY Leung as guest of honor. Leung was among y Updated, easy-to-understand
the more than 200 senior business leaders from Hong Kong and the Chinese mainland product information featuring the
who met in New York City on June 11 to open Think Asia, Think Hong Kong. The promo- new Smart LED System, lighting
tion was also held in Los Angeles on June 14. comparisons, things to know
The event highlighted Hong Kongs advantages for American businesses that are seeking before you buy, and FAQs
opportunities in Asia, particularly the mainland. Leung noted that there are already more The site is divided into fve primary
than 1,300 U.S. companies in Hong Kong. These companies know that a presence in Hong sections: Residential, Commercial,
Kong is a ticket to the Chinese and Asian markets. They know that if their products or Support, Showcase, and About.
services sell well in Hong Kong, they will also sell well throughout China, a market with 1.3 Residential describes the product
billion potential customers, he told the audience. features and benefts as well as the
When we think about doing business with Asia, we have to think about Hong Kong, technology built into the companys
because Hong Kong is in many ways our gateway to the continent, said Francisco residential daylighting products;
Sánchez, Under Secretary of Commerce for International Trade at the U.S. Department of Commercial covers product technol-
Commerce, who also spoke at the New York City event. That is why we partner with the ogy, features, and benefts; Support
HKTDC on the Pacifc Bridge Initiative, Sánchez explained. provides product data, installation
Think Asia, Think Hong Kong has its roots in the Pacifc Bridge Initiative, the 2010 instructions, and FAQs; Showcase
agreement between the HKTDC and the U.S. Commercial Service that was created to highlights actual residential and
help U.S. companies boost their exports in Asia. commercial product installations; and
HKTDC Chairman Jack So told the New York audience that the world economic order About presents information about the
had been transformed over the past decade. Led by China, the economies of Asia have companys 20+ year history.
assumed a more signifcant role in the global economic recovery. This continuing shif from The goal of the site redesign was to PHOTO COURTESY OF WWW.THINKASIATHINKHK.COM
West to East ofers new business prospects for companies from the United States, So educate customers about daylighting,
stated, adding, We believe these opportunities are best realized through Hong Kong. provide them with relevant informa-
In all, more than 60 speakers from Hong Kong, the U.S. and the mainland addressed the tion about products and services,
symposiums and thematic seminars in New York and Los Angeles. Think Asia, Think Hong and answer questions in order to
Kong was organized by the HKTDC, with support from 14 Hong Kong partners and nearly help them make informed, intelligent
120 U.S. organizations. buying decisions.

12 enLIGHTenment Magazine | July 2013 www.enlightenmentmag.com