Page 64 - enLIGHTenment Magazine - September 2016

Under the RadaR

Celebrating
70

Years

WHAT’S NEXT FOR

WESTINGHOUSE

Ray Angelo, President & CEO of Westinghouse Lighting,

details how the company has evolved since its headline-making

partnership and where it’s headed in 2017.

W
hat’s in a name? Plenty. Brands that become licensing agreement. Both companies were named a er their

“household names” (i.e. instantly recognizable respective founders, the la er established in 1886 by George

by consumers) are the Holy Grail of marketing, Westinghouse, a rival of Thomas Edison. While each became
and when two well-recognized brands come recognizable names in their own right, Westinghouse later

together, well, that’s the de nition of synergy.
expanded its product categories to include camera tubes (West-
In the lighting world, such an occurrence happened 15+ years inghouse cameras captured the country’s historic moon walk in

ago when the renowned light bulb, component parts, decorative 1969), long-range ground radar, clothes dryers, portable grills,

hardware, and ceiling fan supplier Angelo Brothers – founded generators, refrigerators, and other major appliances. When
70 years ago by brothers Stanley and Romolo (Tim) Angelo in Westinghouse debuted the slogan “You Can Be Sure.If It’s

South Philadelphia – teamed up with the 130-year-old consumer Westinghouse” in 1954, the jingle stuck with consumers through
appliance and light bulb behemoth Westinghouse® under a
the next generation.

62 enLIGHTenment Magazine | SepteMber 2016
www.enlightenmentmag.com