Page 76 - enLIGHTenment December 2016
P. 76
On the Mark
CREATING A
PRE-MARKET
STRATEGY
With so many companies to see at Lightovation
and a limited amount of time to do so, forming a
plan ahead of time is good business. BY MARK OKUN
A
s we near the end of 2016, facets nothing else. A basic plan will keep you on track,
of the way we do business have focused on your budget and the number of items
been forever changed. In the same that need to be replenished, plus leaves room for
way, the way we consume music new items for display. A primary plan also includes
and movies as well as interact with discovering the best partner programs you can
our clients and vendors (and vice versa) is not as incorporate into a win/win for all the stakeholders.
it once was.
This has impacted the way we go to market, too. have a Schedule
The outcomes we get from shopping at the market — While this topic may appear to some as a “no
whether it is the product we buy or the people we kidding” title, time at market ies by rapidly. It is
connect with — impact the next 6 to 18 months of as if there are only 30 minutes in an hour and so
our business lives.
much has to get done. Set appointments and hold
Let’s focus on several points that can increase to them. Taking a so approach to the time that
your market productivity.
is only available twice a year is damaging to any
e orts of being e cient.
Go with a Plan
That said, allow some free time slots in your
Creating and using a plan when going to market schedule. Use this time when you need to make
is the most basic tool you have, even if you do
adjustments such as when a great opportunity
74 enLIGHTenment Magazine | DeceMber 2016
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