Page 60 - Lighting Magazine - August 2013

Web Marketing

How the

INTERNET

Is Helping

YOUR

BUSINESS

For years, many retailers have ighting has become cool fnally! Not only
are consumers eager for information about
hidden brand names for fear energy-efcient lighting options, but they
are ready to splurge on atractive lamps
of being shopped. With the Land fxtures at long last. Thanks to the In-

enforcement of IMAP, providing ternet Age, there aren t many secrets anymore (not
even top secret government ones). Where once
information to consumers via the retailers wanted to mask the source of the lighting
they sell much to the dismay of manufacturers
Web can boost your business. trying to establish brand recognition now they are
fnding that providing relevant information is key to
forming an enduring bond with customers.
BY LINDA LONGO In the past several years, its safe to say that
the majority of independent lighting showrooms

58 enLIGHTenment Magazine | august 2013 www.enlightenmentmag.com