Page 56 - Lighting Magazine - August 2013
P. 56
SeaSonal Displays
August =
Hot Ideas!
When the mercury rises, its hard
to entice consumers to leave the
cool comfort of home unless you
really make it worth their while.
Nothing generates a crowd like a
major sale. Merchandising guru
Denis Caldora ofers several
promotions that will work.
Bring Out the DOgs
Leave Fido at home; Im thinking about those items in
your warehouse that haven t been selling well plus I
can t help being in the mood for that summertime food
favorite. Put those two dogs together and now youre
talking about a Blazing Hot Sale & BBQ.
One lighting retailer I know had a terrifc Sizzling
Summer Sale that was the talk of the community. They
went through their inventory and picked out items that
were clearly not selling, marked them down tremendously
to move them out, created a section in their warehouse
complete with (borrowed) shopping carts, and posted
signage that read: Grab Em While They re Hot!
In addition, have a BBQ of hotdogs and hamburgers at
the ready for hungry customers.
54 enLIGHTenment Magazine | august 2013 www.enlightenmentmag.com
