Page 53 - Lighting Magazine - August 2013

10 Quick & Easy Promotions

tArGet A
offer A 3 specific
1 product demo demoGrAphic.
or sAmple.
Women, men, and grand-
Holding a demonstration parents are terrifc customer
helps customers feel more categories to atract. When
comfortable with products, holding a mens or womens
Norris stated. Perhaps night out event, consider
demonstrate how closely LED Get involved appropriate free gifs with
replacement bulbs resemble 2 with A purchase such as travel bags hold An Art
incandescent versions or a chArity. or golf accessories for men 4 show or
comparison of undercabinet and handcrafed soaps/spa Auction.
systems. The Advertising Customers feel good about items for women. Perhaps
Research Foundation has shopping to support a local the reward for each demo- Team up with local artists to
reported that purchases charity, Norris said. Think graphic might be a $100 gif show of their work during
typically rise 11% to 52% about polling your customers certifcate to a steakhouse a cocktail reception in your
among customers atending to fnd out which charity is or romantic restaurant with a store. Incorporate an auction
an event, she added. most important to them. $75 purchase. for even more excitement.

ApproAch An unexpected pArtner
5 for A promotion.

For example, collaborate with a local restaurant, winery, or liquor store for a food
& wine-tasting event in your store. Create a center display that ties in the theme
with wine glasses or wine glass charms, decorative accessories for the tabletop,
and serving pieces for entertaining, Norris suggested.
Similarly, you can host a BBQ by partnering with a local restaurant or brew pub.
For the centerpiece table, you can sell pieces for entertaining, BBQ tools, and
even create some labels (from those marketing sources in #8) for BBQ sauce to
give out with your store name on it.

august 2013 | enLIGHTenment Magazine 51