Page 54 - Lighting Magazine - August 2013

10 Quick & Easy Promotions

direct mAil
8 is not deAd.

hold A Promote your event through
6 clAss. postcards, fyers, store
signage, and creative invita-
When you host a class or tions, Norris advised. Online
workshop it could be about sources such as Vistaprint.com,
energy savings, LED technol- 48hourprint.com, and try new
ogy, addressing seniors on hAve A red postcardmania.com ofer 9 AdvertisinG
aging eye needs, or even 7 bAG event. competitive rates for
simply how to decorate with promotional items (i.e. vehicles.
lighting it gives consumers a Customers receive 50% of fipfops, car chargers, LED Explore Web-based
time-oriented reason to come everything they can ft in the bracelets, USB fash drives, options such as Groupon,
to your store and positions red bag (provided by the and keychain fashlights) with LivingSocial, Facebook
your business as the expert. store). your stores logo. advertising, and e-blasts.

4 MUSTS FOR
PLANNING A
creAte theme-bAsed PROMOTION
10 events. 1. Get creative with
the name
You don t have to wait for a holiday to come up with a catchy 2. Layer in multiple
theme. For example, have a Beach Party and hand out a bag of promotions
sand dollars (easily purchased on eBay), make a central display 3. Heavily market
of beach balls/towels and a beach chair perhaps customers the event
must dress in beach atire to receive a certain discount. One
retailer I know held a pet costume contest with proceeds from 4. Create a
Calendar
the entry fee benefting the local humane society, Norris of Events
quipped. Other events could be Chinese New Year, the Dog section on
Days of Summer, or a Cup of Joe promotion where you can your stores
creatively send out invitations printed on a cofee flter. Web site

52 enLIGHTenment Magazine | august 2013 www.enlightenmentmag.com