Page 52 - Lighting Magazine - August 2013
P. 52
10 Quick & Easy Promotions
Quick
& Easy
PROMOTIONS
Patricia Norris, publisher of Gif Shop magazine, ofers
these suggestions to help retailers develop deeper customer
relationships and stay top of mind.
peaking at a seminar held at the Las Vegas Market foot trafc in your store. Give consumers a reason to give
last year and sponsored by Gif + Home at LVMC, you their contact information. For example, in exchange for
Norris said a good promotion not only generates supplying an email address, the customers are immediately
more trafc, but provides a sense of community. emailed a voucher that entitles them to a free gif when they
SYour goal is to give customers a reason to come in visit the store. Norris made mention of one retailer that had
during a specifc timeframe, she stated. litle containers of lip balm made with the store logo as the
Keep in mind that as a business owner, you must con- gif. Research showed that customers who came in to re-
stantly work on building a bigger mailing list which will deem the voucher ended up spending, on average, an extra
come in handy when advertising promotions and generating $25 in the store.
50 enLIGHTenment Magazine | august 2013 www.enlightenmentmag.com
