Page 57 - Lighting Magazine - August 2013

SeaSonal Displays

August = hOlD a BrOaDcast

YOur news
BlOw-Out
Local radio stations are
Is there a more perfect
time to have an incred-
for community events
ible sale on ceiling fans
to promote. Many of
than the hotest month always on the look-out
of the year? I like the the on-air personalities
idea of calling your are available to come
sale a Blow Out or on-site and broadcast
something similar that during your themed
conveys the breeze event (call your create a carnival
generated by ceiling local station to make
fans. Find the slow- arrangements). In Coton candy, ketle corn, corn dogs, funnel cakes, sof
sellers in your ceiling turn, the radio station pretzels, fried Oreos whatever says carnival to you
fan inventory and price typically has its own is fair game for a Summer Carnival themed-event. Rent
them to blow out of give-aways, which a spinning wheel and ofer prizes using accessories in
the store. generates foot trafc inventory (that aren t turning), promotional merchandise,
to your sale. or coupons for a certain dollar amount or percentage of
any item.

tempt their
inner fOODie
creativelY
You know that capture
popular restaurant infOrmatiOn
that everyone loves
going to? Is there a One of the toughest
new café or bistro in things to achieve is
town? Approach the having consumers
owner about a joint part with their contact
promotion where the information (i.e. email
lighting showroom or mailing address).
supplies the ingredi- During your summer
ents for the chef to BBQ event, make up a
prepare samples of the packet that includes a
restaurants signature coupon for a hotdog,
dish. This is a mutually sof drink, and some
benefcial proposition: sort of promotional
the restaurant gains item from the store
exposure to potential highlight OutDOOr living (i.e. stress ball, pens,
patrons and the light- keychain). When
ing showroom enjoys One of the biggest trends right now nationwide even people sign the sheet
an infux of possible in our country s most northern states is the notion providing their informa-
new customers. Bring- of an outdoor living room. Many homeowners are not tion, they receive the
ing in a professional aware of the wide array of damp- and wet location-rated packet. Having the
from outside of our lighting available (from recessed lights and ceiling fans coupons is also a good
industry is a great way for porches to portable lamps and sconces). During your way to maintain order
to generate interest in summertime event, have 1 or 2 outdoor living vignetes and manage supplies
the community. for inspiration. more efectively.

august 2013 | enLIGHTenment Magazine 55