Page 59 - Lighting Magazine - August 2013

seasonal Displays

and walkways are not only functional for safety, but
enhance the ambiance.
Lighting manufacturers, such as Nora, ofer down-
lights that are rated for porch ceilings and available
in a range of apertures (from 4 to 6 inches) and a va-
Back Door Opportunity riety of lumens (i.e. 650, 750, 1250, 2000, and 3000).
Smaller four-inch fxtures are at the leading edge of
a design trend because they ofer a sleek, minimal
appearance, Phillips adds.
Not to mention that LED lighting is perfect for
outdoor illumination. There are no UV rays, no heat
nor moisture to atract bugs, Phillips states, so you
could say LED fxtures are truly insect-repellent
a real plus on warm summer nights. In the case of
Theres a growing demand for high-end outdoor Nora Lightings Diamond series, the fxtures are
amenities, and energy-saving LED lighting fxtures are dimmable to fve percent. They provide bright illu-
part of the package, says EJ Phillips, national sales mination when needed, or gradually dim down when
manager/showroom division for Nora Lighting. Its a you want to enjoy the sunset or see the stars, Phil-
new dynamic in the lighting market for showrooms. lips comments.
Downlights and LED tape lights can be used A great time to encourage homeowners to add
extensively in outdoor entertainment areas and lighting to their outdoor entertainment area is dur-
might not be top-of-mind with your customers, Phil- ing a summer event or promotion. If a homeowner
lips points out. A thorough outdoor entertaining area is willing to spend $5,000 to $10,000 for a fully
vignete could feature downlights that illuminate the equipped BBQ island, in addition to the outdoor fur-
living and task areas, plus tape lights can be utilized nishings, they are ready to invest in efective lighting
as accent lighting under a granite counter for an in- to illuminate their ultimate entertainment center,
tegrated cooktop. Installing lighting on decks, patios, Phillips says.

august 2013 | enLIGHTenment Magazine 57