Capitol Lighting Launches Vanilla Ice Lighting at New Store Opening Nearly 25 years ago, rapper Robert Van Winkle, known by the stage name “Vanilla Ice,” released his first album with…
Author: Linda Longo
The Era of Style
There’s an interesting paradigm going on. While the U.S. has been in the throes of a multi-year Recession, it seems like the average consumer’s Style IQ has gone way up. Whether it’s due…
De LightVille: Woodland Hills, California Lighting Showroom
The owners of this ARTS Award-winning showroom pride themselves on making their clients’ dreams come true. When Mike and Wendi Deterville first opened up a 1,800-sq.-ft. store in the Los…
How to Sell to Interior Designers
Three prominent interior designers discuss the changing role of lighting in their projects and how lamps and fixtures matter more now than ever before. Interior designers are revered for their…
American Lighting Association: Behind the Scenes
If you’re in the lighting business, you know what the ALA is, but you probably don’t know half of what they do When the American Lighting Association (ALA) first came…
Soraa Wins Lighting Award From U.S. Department Of Energy
Fremont, Calif.-based Soraa, a leader in the development of GaN on GaN LED technology, received an award from the U.S. Department of Energy (DOE) for its outstanding work in the…
Leaders and Legends: Sam Minoff
Leaders and Legends: Sam Minoff Sam Minoff, Kichler The Early Years: When I got out of the Navy after WWII, I worked for a lighting company and always wanted…
Cutting Edge Brings Back the Stiffel Brand
Cutting Edge Brings Back the Stiffel Brand On February 5, Steven Filler, president of Cutting Edge Industries in New Jersey, and executives at Spectrum Brands (formerly known as Salton, Inc.)…
How Good Is Your Web Marketing Strategy?
Several lighting-savvy Web experts reveal their secrets for putting together a good plan. By now it is common knowledge that every business is expected to have a Web site, however,…
Call for Entries: 2013 Lighting for Tomorrow Competition
The International Lighting Market, held at the Dallas Market Center January 17-20, kicked off the 11th annual Lighting for Tomorrow competition. For the first time, Lighting for Tomorrow will award…
