To say that Carsten Doeren is not your typical manufacturer’s representative is an understatement. Nearly 20 years ago, after working as an engineer at German lighting manufacturer Holtkötter International’s North…
Category: Company Profiles
Gaining Momentum & Marketshare: VEROZZA
While the last few years have been tumultuous for the lighting industry overall, due to ramifications from the pandemic, one fledgling lighting company has been slowly and steadily building brand…
Ukraine Lighting Company to Debut at High Point Market
With a soft introduction last fall High Point Market, Ukraine-based Pikart Lights is ready for U.S. distribution and now has ETL certification. Michael Waggoner, Vice President of Pikart Lights USA,…
Hagen’s Lighting: Tyler, Texas
Shane Hagen’s grandparents started the core family business – a wholesale electrical supply house in 1955 – that expanded to include appliances and lighting over the ensuing 10 years. When…
A Tale of Two Cities
Lubbock and Tyler are just shy of 400 miles away from each other, and while many may argue that East and West Texas are nothing alike, my road trip to…
KOHLER Enters Lighting Industry in a Big Way at KBIS 2020
From edgy Industrial Chic to classic understated forms, KOHLER Lighting Offers Whole Home Solutions With Details That Shine With the exception of very few companies, most consumers have been historically…
Reaching for the Gold
This year Maxim celebrates half a century of serving the lighting industry. In honor of their golden anniversary, we asked the family to detail their journey over the past five…
Dement Lighting: Lubbock, Texas
Founded in 1959 as a plumbing supply shop called C&M Supply, Dru Dement’s grandfather bought the business 40 years ago and kept the name. According to Dru, it was when…
Fine-Tuning Success
ELK Group International ushers in the ’20s with streamlined operations, honing in on product distinction and greater customer partnership. Although ELK Lighting has been a mainstay in the decorative lighting…
Paying It Forward
Robert Marash of Innovations Lighting opens up about how these 3 Rs – recovery, redemption, and reinvention – have been pivotal to his success with Innovations Lighting. The decade before…