Every year, the major paint companies select what they determine to be the “Color of the Year” — and for the most part, such announcements don’t translate into lighting sales…
Category: Features
How to Attract Young Talent to the Lighting Industry
The lighting industry is an exciting business to be in, but unless your company has one or two generations of families involved, it might as well be a secret to…
Rep Firm Rebrands, Expands Scope, Hires Bellacor Exec as Business Development Manager
To say that Carsten Doeren is not your typical manufacturer’s representative is an understatement. Nearly 20 years ago, after working as an engineer at German lighting manufacturer Holtkötter International’s North…
A Vibrant Vibe at LEDucation 2023
What was originally conceived as a regional lighting show 17 years ago in the most densely populated city and architectural hub in the country has steadily evolved into a premier…
Gaining Momentum & Marketshare: VEROZZA
While the last few years have been tumultuous for the lighting industry overall, due to ramifications from the pandemic, one fledgling lighting company has been slowly and steadily building brand…
A New Way to REPresent
TPL Lighting sales agency has transformed a historic Toronto townhouse into an experiential showcase for specifiers and designers. By Linda Longo As an immersive way for clients to experience the…
Night Magic
The hallmark of a good landscape lighting designer is to enhance an environment without distraction while accommodating the need for increased beauty, safety, and security. I sat down with renowned…
Know Your MAP From Your UPP
In a seminar on Navigating Vertical Pricing Policies at the recent ALA Conference, anti-trust lawyer Herbert Allen detailed the acronyms that have made many heads spin in the industry. With…
Fine-Tuning Success
ELK Group International ushers in the ’20s with streamlined operations, honing in on product distinction and greater customer partnership. Although ELK Lighting has been a mainstay in the decorative lighting…
A Look Into Our Crystal Ball for 2020
From women’s impact to the relationship between manufacturers, retailers, and sales reps, the lighting industry continues its transformation. Although there were plenty of highs, 2019 was not without its difficulties…
