Mirror, mirror on the wall, you are the fastest-growing home décor segment of them all! Not only is the category gaining popularity among homeowners, but many lighting showrooms are beefing…
Author: Linda Longo
Dennis Caldora: Making the Most of Mirrors
Merchandising maven Denis Caldora travels the country teaching lighting showrooms how to maximize each category for greater profit. Here’s how to improve your mirror mix. Create A Wall Of Mirrors…
Michael Incardone: The Lighting Perspective
Michael Incardone, national builder sales manager at Kichler Lighting, shares his insights on the housing market. “As a whole, I’m very positive about the future,” Incardone states. “When looking at…
Carolyn Kinder: ARTS Award Recipient for Lifetime Achievement
Already a recipient of the ARTS Award for Lifetime Achievement, Carolyn Kinder is not one to kick back. Just named a finalist in the Product Designer category, she reflects on…
Climbing the Walls: The Art of Wallcoverings
Don’t be a wallflower when offering complementary categories. Go vertical to showcase the latest in home décor. Wallcoverings are receiving renewed attention among consumers, thanks to a myriad of…
How to Market to Millennials
A recent study reveals the habits, wants, and needs of this vital consumer group. In contrast to their reputation as a lazy, entitled generation, U.S. Millennials are actively engaged in…
Design House Stockholm: Swedish Style Design
Swedish design has become increasingly popular over the past decade, and Design House Stockholm – which just celebrated its 20th anniversary – has played a major role in sharing it…
Studio Lux: Jewel in the Desert
The lighting employed by Studio Lux for this California residence consumes 2.3 watts per square foot and received Honorable Mention in the Cooper Lighting SOURCE Awards. Please click the images…
Rep Report: David May
David May has taken a unique path in the lighting industry: working for a major manufacturer, then managing two ARTS Award-winning lighting showrooms, and now a turn as a factory…
Multi-Family Housing Outlook
Alan Margolin of M&M Lighting in Houston explains what the market is looking for in his area. Home Remodeling Market Losing Steam: NAHB NHMC Survey Points To Continued Growth Statistics…
