It’s a Small World After All [dropcap]F[/dropcap]irst of all, my apologies for the “ear worm” that I probably just put into your heads regarding the children’s song, but I am…
Category: Editor’s Note
Editor’s Note December 2017
We’ve Got to Have Standards [dropcap]W[/dropcap]ith the lighting industry becoming more sophisticated through LED technology and wireless connectivity (i.e. smart products), it’s increasingly important for the industry to create standardization…
Editors Note: November 2017
[dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#1e73be”]U[/dropcap]nfortunately many home builders still need to learn this lesson: Consumers are not fond of the “swiss cheese” ceiling look or track heads the size of…
Editors Note November 2017
EVERYTHING’S AN “EXPERIENCE” [dropcap]W[/dropcap]hether consumers are shopping for groceries or diamonds, eating fast food or dining out, gambling at a mega-resort or inside a small casino, and staying at budget…
Editors Note October 2017
[dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#35eade”]W[/dropcap]hether it was my recent experience as a judge for the annual Lighting for Tomorrow Awards or by serving as a panelist for an educational session…
Editors Note September 2017
[dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#24e2cf”]L[/dropcap]ast month I attended the American Lighting Association’s annual Engineering Committee meeting in Washington, D.C. and was bowled over not only by the sheer volume of…
Editors Note August 2017
[dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#00c9e8″]G[/dropcap]oogle the words “ceiling fan fails” and you will have several hours’ worth of viewing time on YouTube® watching people accidentally (or intentionally) getting harmed by…
Editor’s Note July 2017
Whether the President’s focus on bringing manufacturing back to the U.S. will translate into a bump in consumers purchasing home furnishings made in this country remains to be seen. Certainly…
Editor’s Note: June 2017
Your Competition Has Never Heard of You The days are dwindling when lighting showrooms know their rivals for local marketshare by name (i.e. the lighting store across town or a…
Editors Note May 2017
There’s Always a First Time! That time-worn cliché is actually quite true. Not only does it sum up the sentiment I heard from some of the winners in our Legends,…