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Category: Editor’s Note

Editor’s Note January 2018

Editor’s Note January 2018

Linda LongoJanuary 4, 2018September 1, 20190

It’s a Small World After All [dropcap]F[/dropcap]irst of all, my apologies for the “ear worm” that I probably just put into your heads regarding the children’s song, but I am…

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Editor’s Note December 2017

Editor’s Note December 2017

Linda LongoDecember 3, 2017September 1, 20192

We’ve Got to Have Standards [dropcap]W[/dropcap]ith the lighting industry becoming more sophisticated through LED technology and wireless connectivity (i.e. smart products), it’s increasingly important for the industry to create standardization…

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Editors Note: November 2017

Editors Note: November 2017

Linda LongoOctober 31, 2017September 25, 20190

[dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#1e73be”]U[/dropcap]nfortunately many home builders still need to learn this lesson: Consumers are not fond of the “swiss cheese” ceiling look or track heads the size of…

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Editors Note November 2017

Editors Note November 2017

Linda LongoOctober 18, 2017September 25, 2019

EVERYTHING’S AN “EXPERIENCE” [dropcap]W[/dropcap]hether consumers are shopping for groceries or diamonds, eating fast food or dining out, gambling at a mega-resort or inside a small casino, and staying at budget…

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Editors Note October 2017

Editors Note October 2017

Linda LongoSeptember 25, 2017September 25, 20190

[dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#35eade”]W[/dropcap]hether it was my recent experience as a judge for the annual Lighting for Tomorrow Awards or by serving as a panelist for an educational session…

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Editors Note September 2017

Editors Note September 2017

Linda LongoSeptember 2, 2017September 25, 20190

[dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#24e2cf”]L[/dropcap]ast month I attended the American Lighting Association’s annual Engineering Committee meeting in Washington, D.C. and was bowled over not only by the sheer volume of…

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Editors Note August 2017

Editors Note August 2017

Linda LongoJuly 29, 2017September 25, 20190

[dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#00c9e8″]G[/dropcap]oogle the words “ceiling fan fails” and you will have several hours’ worth of viewing time on YouTube® watching people accidentally (or intentionally) getting harmed by…

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Editor’s Note July 2017

Editor’s Note July 2017

Linda LongoJuly 9, 2017September 1, 20190

Whether the President’s focus on bringing manufacturing back to the U.S. will translate into a bump in consumers purchasing home furnishings made in this country remains to be seen. Certainly…

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Editor’s Note: June 2017

Editor’s Note: June 2017

Linda LongoMay 30, 2017September 1, 20190

Your Competition Has Never Heard of You The days are dwindling when lighting showrooms know their rivals for local marketshare by name (i.e. the lighting store across town or a…

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Editors Note May 2017

Editors Note May 2017

Linda LongoMay 2, 2017September 25, 20190

There’s Always a First Time! That time-worn cliché is actually quite true. Not only does it sum up the sentiment I heard from some of the winners in our Legends,…

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