If “a picture is worth 1,000 words,” then lighting showrooms better get onboard the Instagram train.
Category: Social Media Marketing
Social Media Marketing For Lighting Showrooms: Information and current trends on Social Media Marketing
STOP Selling That Way!
The growth of Internet shopping has changed the way we should be selling lighting.
How To Brand Your Sales Staff
One of the newest ways for salespeople to remain memorable to customers in this high-tech world involves branding themselves to be remembered by customers as “their friend in the lighting…
Rethinking Your Social Media Strategy
In a white paper he wrote for Forrester Research, Nate Elliott explains why the “old” rules for how to use social media are no longer working — and what to…
Broadcast on Every Channel
Showrooming is so last year. The latest research from NRF Foundation and KPMG reveals the consumer behavior to watch for next. Today, if you’re in retail – regardless of what…
Why Pinterest Matters to Your Business
SnapRetail, which provides social media and email marketing solutions for independent retailers to help them engage with customers, shares tips on how to maximize your presence on Pinterest. With…
Web to Prosper: How the Internet Is Helping Your Business
For years, many retailers have hidden brand names for fear of being shopped. With the enforcement of IMAP, providing information to consumers via the Web can boost your business. …
Web Marketing: Successful Strategies for Facebook
Marketing expert Dave Clark reveals proven tactics that help lighting stores increase their social media presence. “I’ve heard from lighting showrooms that they’ve noticed more foot traffic in their…
How Good Is Your Web Marketing Strategy?
Several lighting-savvy Web experts reveal their secrets for putting together a good plan. By now it is common knowledge that every business is expected to have a Web site, however,…
Social Media Marketing: How to Plan a Social Media Campaign
Ever wonder How to Plan A Social Media Campaign? Eric Snelz of Phoenix-based marketing agency Defero discusses Facebook promotions. EnLIGHTenment Magazine: Tell us about a campaign that worked especially well.…
