The Dallas Market Center has appointed DMC veteran Eva Walsh as Executive Vice President of Marketing & Leasing. In this position, Walsh will lead the teams and the strategies to both promote Dallas Market Center as a global trade destination and to enhance its portfolio of leading manufacturers exhibiting the latest lifestyle products inside the 5 million-sq.-ft. marketplace.
Walsh will now oversee the teams responsible for leasing permanent and temporary space across all product categories as well as marketing communications, retail development, travel, and market services.
We are aligning the sales and marketing initiatives under Eva’s leadership in order to integrate messaging, maximize our brand position, collaborate on new business, and deliver even better resources to the marketplace,” says Cindy Morris, CEO & President of DMC. “Eva is an imaginative, passionate executive who has tremendous respect and offers a fresh approach to the business.”
Walsh has worked for DMC for a total of 10 years, serving in roles that included temporary and permanent leasing for the apparel industry, as well as retail and business development.
“What’s important now more than ever is to help create new sales opportunities for our exhibitors, deliver new buyers to market, create an inspiring market experience, and to enhance our reputation as a marketplace with unique and stylish products,” explains Eva Walsh. “I’m thrilled to lead a tremendous team of imaginative and determined associates focused on these goals.”