UPDATE: ON MARCH 12, THE HIGH POINT MARKET AUTHORITY MADE THE DECISION TO POSTPONE SPRING MARKET UNTIL JUNE
The High Point Market Authority is changing up its market entertainment strategy. This spring, it will host the chart-climbing musical group Fitz and The Tantrums for a concert open to both Market attendees and the Triad community on Friday, April 24, at High Point’s new baseball stadium, BB&T Point.
Tickets for the event will be free and available to citizens living within local Triad zip codes, including High Point, Greensboro, and Winston-Salem, beginning on Tuesday, February 25, at 9 a.m.
High Point Market attendees will not need to reserve tickets, as their Spring Market pass will provide them access to a special area on the infield for the concert.
“This event dovetails with our goals of infusing Market with even more energy and entertainment for our guests, while also giving us an opportunity to celebrate with the local community the truly unique relationship that exists between High Point and the home furnishings industry,” comments Dudley Moore, Jr., chairman of the High Point Market Authority’s Board of Directors and President of High-Point-based Otto & Moore. “There’s no place like High Point anywhere in the world, and we’re thankful for the warm welcome Market guests receive from our local community every time they come.”
“We are excited about the opportunity to create a fun, engaging, and memorable event that taps into the transformation of High Point for both our Market visitors and the High Point community to enjoy,” adds Christi Barbour, Chair of the curated entertainment task force for the High Point Market Authority’s Board of Directors and co-founder of High-Point-based Barbour Spangle Design. “This event will be a celebration of both our Market attendees and our community!”
The concert has received widespread community support thus far, with the High Point Convention and Visitors Bureau signing on as the presenting partner and other local entities teaming up to support and promote the event. Supporting partners include the City of High Point, Business High Point Chamber of Commerce, Forward High Point, High Point Rockers, and High Point University.
“We applaud the High Point Market Authority in providing this elevated visitor experience for Market attendees, and, furthermore, creating value for local residents to enjoy our new BB&T Point Stadium,” comments Melody Burnett, President of the High Point Convention and Visitors Bureau. “We are happy to partner, as this concert is a celebration where High Pointers can gain a deeper connection with our branding DNA in home furnishings while enjoying our new amenities in downtown.”
Hailing from Los Angeles, Fitz and The Tantrums formed in 2008 and have since released such hits as “Handclap,” which went double-platinum and hit top 5 on Billboard, as well as platinum-selling, No. 1 Alternative radio hits “The Walker” and “Out Of My League.” They’ve performed at venues such as Dick Clark’s New Year’s Rockin’ Eve, the Macy’s Thanksgiving Day Parade, and FOX’s Super Bowl preshow. Their most recent album, All the Feels, was released in September 2019.
Event details for both Market guests and community members can be found at http://concert.highpointmarket.org/. Ticket reservations will be available for local citizens at this link beginning at 9 a.m. on Tuesday, February 25. Up to six tickets can be reserved at one time and are available on a first-come, first-served basis.