Retail Strategy: High Style on a Budget

Seasonal accessories are a quick & easy way to update a room. Create a “Fresh Finds” section in your store to inspire consumers & encourage impulse purchases for the holidays.

Keep customers excited about home fashion trends – and your role in it as a cutting-edge retailer – by rewarding them with stylish vignettes in looks they can recreate at home. Invite them to visit often through social media to discover unique items that express their individuality in their own homes. As successful showrooms know, identifying your target market and appealing to its impulses takes thought, talent, and knowing where to source the goods.

“Get out of your comfort zone,” advises Tom Zimmerman, vp/sales & marketing at the Elmsford, N.Y.-based wholesale source Two’s Company and Tozai Home. “Think inside the box – meaning who is coming into your showroom – as well as outside the box. Accessories and merchandising is as much theater as it is commerce.”  Keep a vision of who your customer is when you are making purchasing decisions for your store.

Armed with imagination, enthusiasm, and a desire to thrill customers, it’s time to shop! The summer markets are the perfect opportunity to stock your store with seasonal fall holiday merchandise with this idea in mind. The suggestions shown here should be able to retail under $99.



Allem Maze Orange Pillow-Home Decore Under 99 Dollars Pehr Designs Origami Pillow Persimmon

LLEM STUDIO: Invite customers to plunge into new color palettes for fall. The Maze saffron pattern is silkscreened on cotton. Measuring 24 inches square, the pillow comes with a feather insert. The cover is machine-washable.

PEHR DESIGNS: Introduce a fresh Persimmon color with the 20”-square Origami pillow made from natural cotton and linen with a down feather insert. It is part of a collection of color-coordinated prints for mixing and matching.


 DPM Fragance Capri BlueGreen Jar-Home Decore Under 99 Dollars  MidWest Seasons Bewitched-Home Decore Under 99 Dollars
DPM FRAGRANCE: From the Capri Blue brand of soy wax candles in colorful glass, enjoy such intriguing combinations as Modern Mint, Velvet Moss/Jasmine, and Pomegranate/Citrus. With the company’s custom program, your store can also develop a unique fragrance name and label for a signature product!

MIDWEST SEASONS: Halloween décor doesn’t mean a total commitment to a large assortment of tricks and treats. Mix fanciful accents and lighting that evoke the holiday by using your existing inventory of black crystal pendants, dark stoneware vases or candleholders, and color-appropriate pillows.



DPM Fragance Pinecone-Home Decore Under 99 Dollars   DPM Fragrance Foundgoods collection

DPM FRAGRANCE: Whether you already have a fragrance boutique or are contemplating one, holidays are a perfect time to introduce unique scents. Hand-poured in Mississippi, these candles are available in a variety of containers and shapes. The pinecone, from the Aspen Bay Collection, comes in two shapes and in aromas such as clove/tangerine/grapefruit, pine/cider, and cedar/vanilla.

DPM FRAGRANCE: Add the glow of copper with the Homestead collection of candles from the Found Goods Market brand. Each is packaged in a hand-stamped cotton drawstring bag and infused with scents such as fern, mahogany, jasmine, lemon, and grapefruit. The company also offers fragrance diffusers and bar soaps.


Glass Eye studio 2013 treelampr Allen Dots Pillow-Home Decore Under 99 Dollars

GLASS EYE STUDIO: One way to ensure one-of-a-kind items is to partner with craftsmen. Glass artisans from Seattle contribute a variety of colorful items keyed to seasonal selling. In addition to garden art, paperweights, and vessels, the assortment includes this tree oil lamp and ornaments in several shapes.

 ALLEM STUDIO: Traditional colors in unusual patterns spark up holiday displays. With a respect for ethnic origins and a modern sensibility, this crafted collection includes the Dots hand-embroidered pillow.
 Lazy Susan-Home Decore Under 99 Dollars  Lazy Susan 921006
LAZY SUSAN: Handcrafted from natural materials, the Driftwood tree adds an earthy accent to holiday décor. It is available in two sizes – 18 and 24 inches high – and coordinates with 8’-long matching garland. The Glacier-cut selenite votive is made from a crystalline mineral akin to alabaster. Its translucence makes it a perfect match for tea lights.
Two Company-Home Decore Under 99 Dollars  Sterling 148-Home Decore Under 99 Dollars
TWO’S COMPANY: If you haven’t tried selling flameless candles yet, the holiday season is the perfect time to enter. This resource offers a variety of sizes, gift packaging, and remote controls. The Dazzler™ has a flickering feature and an unscented wax and plastic body that may also be ordered in gold, silver, or red.

STERLING: Adding sparkle to a seasonal vignette is easy with this 14”-high silver-leaf branch candelabra. Add height to displays by adding small chandeliers or pendants. Sterling is part of ELK Group International.


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