International Marketing Center 2013 Growth Plan for Las Vegas Market

International Market Center Announces Growth Plan for Las Vegas Market

At the opening of Summer 2012 Las Vegas Market, officials with International Market Centers (IMC) announced a three-phase plan to firmly position Las Vegas Market as the most comprehensive buying platform in the western United States. Beginning with the Winter 2013 Las Vegas Market, buyers and exhibitors will benefit from a re-merchandised marketplace that will deliver a greater concentration of complementary resources in each building – with the goal of  providing a more effective buying experience for market attendees. IMC will designate 1.7 million square feet of Building C for home décor and gift resources at Las Vegas Market, allowing for growth of existing resources and the launch of new product categories such as tabletop, home textiles, and lifestyle collections. As part of this re-positioning and significant industry investment, IMC will also present a collection of high-end home décor resources on C3 as an extension of the fully-leased B3 initiative that launched this week at the Summer 2012 Market. Buildings A and B, along with the top floors of Building C, will present Las Vegas Market’s interior design, furniture, and hospitality design resources. Since the start of the year, 43 new showrooms covering 260,000+ square feet have been leased to home furnishings companies at World Market Center. IMC officials expect more leading brands to join Las Vegas Market as a result of their proposed strong value-proposition. “This new merchandising strategy creates a clear identity for Las Vegas Market, both as an established and growing venue for the furniture industry, as well as a dynamic marketplace for the home and gift industry,” says Bob Maricich, CEO of IMC. “Our multi-dimensional platform is relevant for today’s cross-category buyers and suppliers.It provides thoughtfully designed buildings to maximize efficiencies, yet also offers opportunities to explore new distribution channels and facilitate cross-over commerce. This evolution reflects how retailers sell and how consumers shop today – everything they would envision for their homes and gift-giving, all in one place,” notes Maricich. Las Vegas Design Center (LVDC), which features 40+ showrooms representing hundreds of designer lines, will continue to be positioned in Building A with a plan for future growth. This new approach keeps all of the designer resources within LVDC under one roof, and will provide a more streamlined experience for design professionals who visit LVDC on a daily basis. “This realigned plan will serve retailers and designers who are seeking a full spectrum of home furnishings products in the most seamless and compelling experience,” says Tom Mitchell, President of Home Furnishings for IMC. “It also gives us ample runway to attract more high-end manufacturers to Las Vegas Market, creating meaningful destinations of better-end goods — whether those showrooms are open daily in LVDC or for market only.” Strategic plans for Gift + Home at Las Vegas Market include the introduction of two dynamic new categories targeted for debut in Summer 2013. “c-ONE” – a new, cross-category showcase of directional resources presented in a curated collection on the first floor of Building C, will include home, tabletop, and gift resources, and in both permanent and temporary presentations. “This plan re-imagines and re-aligns the presentation of home décor and gift at the Las Vegas Market,” says Dorothy Belshaw, President Gift + Home Décor for IMC. “By strengthening existing resources, launching new categories, and enriching the presentation of better goods, we will create an unparalleled marketplace for home and gift products in the western United States.” In 2013, Las Vegas Market will take place January 28 – February 1, and the Summer Las Vegas Market will be held July 29-August 2. In 2014, the Winter show will be held January 27-31, and the Summer Market will occur July 28 – August 1.

Please see these additional articles on the 2012 Las Vegas Market center:

Las Vegas Market Pins New Social Media Campaigns World Market Center Las Vegas Continues to Grow Gift + Home Las Vegas Market Summer Showroom Preview Las Vegas Market Increases in Attendance, Buyers, Exhibitors  

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