For the first time ever, the January Las Vegas Market and the Sports Licensing & Tailgate Show will be bringing together their collective resources to expand buyers’ opportunities. As a value-add for market attendees, the Las Vegas Market will continue its TWO FOR TUESDAY promotional program, running January 26 from 9:00 am-2:00 p.m., during which time there will be free and continuous shuttle service (until 3:00 p.m.) between the Las Vegas Convention Center, South Halls, and the World Market Center. The Las Vegas Market attendee badge will be honored as a Buyer credential for both shows.

“By partnering with Las Vegas Market, we are pleased to offer even more value, selection, and breadth of choices by attending two unique markets in Las Vegas,” says Liz Crawford, Vice President and Show Director for the Sports Licensing & Tailgate Show.  “The Sports Licensing & Tailgate Show draws all of the professional leagues and collegiate teams as well as top national retailers. Our event kicks off the year and is known as the sports marketplace to find trendy, fun, and unique sports-related merchandise.”

The minimal overlap between the Sports Licensing Show’s exhibitors and Las Vegas Market’s showrooms and brands will deliver more than 350 unique resources – creating a new, incremental buying opportunity for global retailers across differentiated — but related — categories.  

The Sports Licensing & Tailgate Show is the premier event for retailers interested in sports licensed products and is home to 350+ exhibitors showcasing product in the categories of baby, gift items, home goods, pet products, apparel, souvenirs, and tailgate gear. According to the Licensing Letter, the sales of sports fan merchandise represents $22 billion in retail sales.

“Our collaboration with the Sports Licensing & Tailgate Show opens up a unique opportunity for buyers to find exciting new products and for our tenants to reach new channels of distribution,” says Scott Eckman, Executive VP/Marketing & Furniture Leasing for International Market Centers. “By bringing the collective resources of our market together, we are helping to maximize their investment and their time. Since the inception of Las Vegas Market more than a decade ago, we have remained committed to seek out new ways to add value and improve the market experience for our growing customer base, which has grown by nearly 300 percent.”

 
The Sports Licensing & Tailgate Show runs January 24 through January 26; the Las Vegas Market runs January 24 through January 28.