Cooper Lighting: Peachtree City, Ga.-based Cooper Lighting has announced that its Halo brand of recessed, track and surface lighting products has once again been named the Brand Leader in lighting by Builder magazine. Awarded for the 14th consecutive year, Halo was given top honors in the lighting categories of Brand Familiarity, Brand Used in Past Two Years, and Brand Used Most.
“We are once again proud and honored that the builder community has chosen Halo as their number one choice for lighting products,” says Mark Eubanks, President of Cooper Lighting. “We are constantly working to understand our customers’ business goals and to develop innovative products that meet and satisfy their needs. Cooper Lighting has and will continue to adopt and adapt to the latest advancements in lighting technology to provide the most innovative, high-quality, high-performing lighting products available.”
The 2012 Brand Use Study, sponsored by Hanley Wood, LLC, publisher of Builder magazine and conducted by the independent research company Readex Research, provides an in-depth look at the product brands builders recognize and use most and how they rate quality. The report highlights respondents’ opinions about brands in 80 product categories. The 2012 Brand Use Study can be viewed on the Builder website at www.builderonline.com in April.
Read about Cooper Lighting at 2012 LightFair International: Cooper Lighting & Rambus
