Nora Lighting Hosts Sales Training

Nora Lighting Expands Coverage in the West


Commerce, Calif.-based Nora Lighting welcomed more than 30 new sales representatives to a National Sales Training Meeting at the company headquarters.  The three-day event was hosted by Nora Lighting President and CEO Fred Farzan and Executive Vice President Jilla Farzan, and featured demonstration workshops and social events.

“This was an outstanding opportunity to personally meet with our newest sales team members,” says Fred Farzan. “They are all knowledgeable industry professionals who do a terrific job presenting the Nora product line to key markets across the U.S.”

The reps attended daily product training sessions, but also had time for relaxation at Nora-hosted dinners and receptions. Workshops included updates on residential and commercial products from both Nora Lighting and NSpec, the architectural and commercial division of Nora. Among the many new fixtures on display were the Iolite and Cobalt Click LED downlights; Bravo FROST LED linear; iLENE LED cylinder pendants; Cylo LED rail; and Center Basket LED troffers. Training sessions were presented by Nora staff members Chris Johnston, Alex Brahm, Neda Farzan and EJ Phillips.

“With expanding consumer demand for LED products, it is important that our sales network is up-to-date on Nora product advancements and is educated about the energy efficiency and science behind these popular fixtures,” according to the Nora training team.

Social events included a highly popular taco truck luncheon and a gourmet Persian-style dinner hosted by the Farzans. “This event marked a turning point at Nora,” adds Neda Farzan. “It was the last meeting to be held in Nora’s old showroom, which was deconstructed shortly after the meeting and is reopening as the new Nora accounting department.  A brand new Nora Design Center is under construction and will soon be the site of sales meetings and presentations.”

Sales reps, their agencies, and territories included: Michael Knoblock of Allied Group Sales, Inc. (Arizona); Steve Templeton of Barry Sales (Alaska); Frank Vilsack and Anthony Cortazzo of Gormley Farrington (West Pennsylvania and West Virginia); Ray Hornak of Hornak Electrical Sales (Oklahoma); Yuriy Povolotskiy of Kahn-Schohl (Illinois); Robert James, Taylor Lane and Chace Becker of Litesource (North Carolina); plus Sherri Lake and Pam Day of Lighting Solutions Group (West Missouri and Kansas).

Also attending were: Martha Graham, Eric Tibbetts, and Ashley Hale of Martha Graham & Associates ( (NE, Central and SW Florida); Scott Rosenburg and Steve Wilcox of Pacific Northwest Reps (Oregon); Nate Clark of Professional Lighting Services (Central Illinois and Indiana); Steve Callaway of Mallory Black & Assoc. (Texas); Eric Ficke of EMF Sales (Arizona); Rick Hill and Ryan Hill of Rice Electrical Sales (Cincinnati); Ricky Lewis and Darlene Flynn of SK & Associates (New England); Chad Sample of Slater Lighting Solutions (SE Florida); Kevin Brockman of Stevens Sales Co (Utah); Matthew Herrera of Stellar Sales (Southern California); Michelle McGuire and Samara Weaver of The Lighting Group (Colorado); Randy Zeron of The Lighting Source (South Carolina); Charles Walsh and Andrew Walsh of Walsh Agency (New Jersey and New York); and Karl Volk of Karl Volk & Co (So Alabama).

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