Artemide North America (ANM), headquartered in New York, has announced the strategic reorganization of its sales team. The announcement follows the recent remodeling of the company’s showrooms and the opening of its Lighting Consultancy & Training Center.

As ANM continues to experience growth across the region, VP/Sales Claude Blache recognized the need to redefine their approach, embracing the sales model to its fullest potential. ANA’s business segment now consists of nine managers and sales associates.

“Artemide is enhancing its presence in all segments of the lighting market to sustain its brand awareness, leading position, and current sales growth,” says Blache. “The company’s focus is to strengthen its presence in the Architectural and Design sectors, fostering current relationships and developing new ones. The new Artemide sales force is an exceptional asset to the industry, encompassing a complete and powerful approach to the market in 2018.”