Dallas Market Center (DMC) and enLIGHTenment Magazine have opened the call for entries for the 2018 Market Choice Awards, inviting all Lightovation exhibitors to submit new product introductions for the June 20-23 show.
Exhibitors are eligible to submit one new product for awards in each of six categories: Bath, Ceiling Fans, Chandeliers & Pendants, Outdoor, Portable Lamps, and Technology. One winner in each category will be announced during the show.
“The Market Choice Awards program highlights the fact that the summer edition of Lightovation offers lots of new products in key categories,” says Cindy Morris, President & CEO of DMC. “We encourage all exhibitors to submit their latest introductions in order to inspire and motivate lighting showrooms to be in Dallas this June.”
Exhibitors must upload their new product photos and information to http://www.MarketChoiceAwards.com by April 13 to be in the running. Participating exhibitors will receive high-profile exposure before, during, and after the show. This will include promotions in digital and social media as well as print, including an insert featuring all qualified entries in the June issue of enLIGHTenment that will reach the publication’s full circulation serving the residential lighting marketplace. Collateral materials highlighting each exhibitor’s participation will also be distributed on site.
“We’re thrilled to expand our partnership with Dallas Market Center and reinforce our commitment to the lighting industry and the Lightovation shows,” comments Ace Rosenstein, President of Bravo Business Media and the Publisher of enLIGHTenment Magazine. “As the lighting industry’s preferred magazine for content and relevance, enLIGHTenment is the perfect platform for presenting the Market Choice Awards.”
In a survey of 2017 Lightovation attendees, nearly 40 percent of buyers were seeking new designs or resources in the chandelier and pendant categories specifically, with ceiling fans and bath lighting evenly matched as the second most-shopped categories.
Last year’s Market Choice winners were the Grant bath lighting and Kona fan from Savoy House, Heywood and Beckett fixtures from Hinkley, the South Hope Portable Bluetooth outdoor LED lantern from Kichler and the Aether color-changing shallow housing downlight from WAC Lighting.
Registration is open for Lightovation’s June 20-23 edition on the Lightovation page of the Dallas Market Center website. Keep up with the latest developments by following the #Lightovation hashtag on social media or via the Lightovation Facebook page, or Dallas Market Center’s own Facebook, Twitter, Snapchat and Instagram feeds.