Los Angeles-based CSL (Creative Systems Lighting), a division of Hudson Valley Lighting Group (HVLG), has introduced a new look and feel to the architectural lighting line. The complete rebrand includes an evolved brand aesthetic, refined logo and messaging, and an enhanced website experience — all aimed at further distinguishing itself among recessed lighting competitors and solidifying the brand’s position as a provider of evolutionarily forward products within the architectural lighting industry.
CSL’s new visual identity presents technical information often associated with recessed lighting in a refreshing and approachable way, setting it apart from competitors with a conversational voice that inspires excitement and fosters a strong sense of connection between customers and the brand. The rebrand introduces an aesthetic of warm tones and simple iconography, which has been integrated across CSL’s website, revamped logo, plus product and lifestyle photography. This modern approach highlights the brand’s comprehensive range of lighting solutions in a modern manner to architects, high-end home builders, lighting designers, and agents with diverse project needs and specifications.
CSL’s rebrand is a reflection of the brand’s ongoing dedication to expanding its customer network by effectively communicating the breadth and versatility of its product portfolio, and ability to accommodate a wide range of commercial and residential lighting needs.
CSL’s product portfolio offers a full suite of performance-engineered solutions that represent a leap forward in architectural lighting, including recessed downlights, multiples, and cylinders.
Experience the rebrand online
