Dale Tiffany Names Steve Crawford as VP/Sales & Marketing, Opens 2 Showrooms
Steve Crawford has returned to California-based Tiffany and art glass lighting and accessories manufacturer Dale Tiffany to help the company embark on its largest expansion in 37 years.
Crawford has previously held sales leadership roles for prominent lighting manufacturers such as Crystal Clear Industries, Murray Feiss Lighting, and Trend Lighting. He will be instrumental in opening a new Dale Tiffany showroom in Atlanta during the Atlanta Gift & Home Market as well as at the Las Vegas Market.
“I have admired Dale Tiffany for a very long time and am thrilled to join this incredible leadership team, which averages close to 20 years with Dale. As a sales leader, for me it starts with the product and product capabilities, but what an asset it is to work every day with dedicated, smart people,” Crawford states. “I have a passion for the business I’m in, and a vision for the continued growth of Dale Tiffany. I am energized by the opportunity to lead our sales and marketing teams to meet every challenge ahead while focused on our vision of what success will look like at various way points of the journey.”
“These first few weeks have been a whirlwind of positive energy as we prepare to follow up the tremendously successful Dallas Market launch of our new customer-friendly freight program with the debut of two new showrooms in the next 30 days,” Crawford remarks. “This is only possible due to the experience and commitment of our entire Dale Tiffany team of which I am thrilled to now be a member.”