California-based Lamps Plus has appointed ecommerce veteran David Luebke to Chief Marketing Officer, a newly created position.
Luebke has more than 20 years of experience in digital marketing, ecommerce, and omnichannel retail, including roles as VP/Marketing at Build.com (a Ferguson company), Director/Digital Marketing at Walmart, and Digital Marketing Manager at ConAgra Brands.
Luebke will apply his expertise to elevate the Lamps Plus brand and reach new customers while providing more personalized connections with existing customers across web and retail channels. Furthermore, he will utilize his experience in nurturing brand development and growth to advance strategies across all areas of marketing and innovation.
“I am very excited to be joining the talented team at Lamps Plus, a leader in the lighting industry for over 45 years. The breadth of selection driven by product innovation, including thousands of exclusive items, really sets the company apart. I look forward to helping customers discover the solutions that fit their needs and personal style, whether online or in one of our many showrooms,” Luebke said.
“David is a strong and forward-thinking leader who has demonstrated years of proven success in the home décor industry and beyond. His extensive knowledge across consumer and professional channels will bring Lamps plus to new heights, as the lighting and furniture industries continue to evolve. David’s skills in both the digital and retail spheres make him the ideal executive to run the Lamps Plus marketing division, and we’re delighted to bring him on board in the company’s first-ever Chief Marketing Officer role,” said Lamps Plus Co-Founder and CEO Dennis Swanson.
