Elemental LED Partners with New Sales Agency

Emeryville, Calif.-based Elemental LED, a U.S.-based engineering and technology company that manufactures LED lighting solutions, has announced a partnership with Malmstrom White Lighting Services to extend its Diode LED product brand into the state of Arkansas. Elemental LED and its manufacturing and wholesale division – Diode LED – provides a variety of quality linear, task, and accent LED lighting solutions for both commercial and residential applications.

Headquartered in Little Rock, Malmstrom White Co. also maintains a regional office in Fayetteville to service its customer base of specifiers, distributors, contractors, end users, and national accounts.

“While searching for the right partner in Arkansas, Malmstrom White Co. quickly became the obvious choice,” says Chris Le Blanc, Chief Revenue Officer and EVP. “Their excellent reputation and long-standing customer relationships are a stand-out in the region. The knowledge they exhibit in lighting design services, lighting products, and controls make them a perfect fit for the Diode LED brand.”

“Diode LED has an extensive product portfolio of tape light with the broadest offerings of color options and high CRI,” states Doug Malmstrom, CEO of Malmstrom White Co. “This, along with their patented solutions such as the award winning SWITCHEX, will allow us to better serve our customers.”

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