ELK Group Expands Into Kitchen & Bath Market, Acquires Xync Brands
Nesquehoning, Pa.-based ELK Group International has purchased Roswell, Ga.-based kitchen and bath manufacturer Xync Brands, LLC, which produces Ryvyr and Hembry Creek brands. The acquisition marks a significant expansion for ELK Group into the furniture and fittings segment of the kitchen and bath market, providing customers with a one-stop-shop buying environment.
Xync Brands manufactures unique products for the kitchen and bath industry that conceived to flow seamlessly with all elements within the portfolio including sinks, vessels, vanities, tops, mirrors, and plumbing fittings.
“This partnership will allow us to leverage our combined design team and marketing resources to launch new and exciting products and categories,” notes Hal Weinstein, President and founder of Xync. “ELK’s expansion into this segment of the kitchen/bath industry will be welcomed by Xync’s customer base as it increases the depth of offering while allowing customers to consolidate additional products onto one shipment.”
Xync will also bring experts from the plumbing industry with extensive kitchen and bath knowledge to ELK’s team. In addition to Hal Weinstein, veterans John Weinstein and Sharon Taylor will be joining ELK to provide a seamless transition and continue to provide design, sales, and customer service experience.