Nesquehoning, Pa.-based ELK Group International recently opened a Midtown Manhattan showroom at 12 West 32nd Street. The showroom will combine products from all ELK brands, however, the primary focus will be on items from Dimond Home, GuildMaster, and Sterling. The space will also house the company’s New York City-based design studio with members of the design, graphics, and merchandising teams.
“We continue to expand our ecosystem to offer a tailored brand interaction,” says Bradford Smith, CEO of ELK Group. “The NYC showroom allows interaction with our design team, connecting customers with not only the product but the minds behind the designs,” he adds.
In addition to daily showroom operations, the space will host a range of events for ELK Group throughout the year.