White Plains, N.Y.-based Emerald Expositions has promoted three veterans of the trade show industry: Randi Mohr and Scott Kramer have been appointed to the new positions of Vice President/Show Directors for NY NOW, and Allison Garafalo has been promoted to Sales Director. These three internal promotions, all of which are effective immediately, include a restructuring of the market’s senior leadership roles and responsibilities.
NY NOW VP/Show Director
NY NOW VP/Show Director
In these new roles, Mohr will assume responsibility for NY NOW’s sales processes and systems management in addition to her continued direction of NY NOW’s HOME Collection. Kramer will continue to oversee NY NOW’s LIFESTYLE and NEW! Collections with additional responsibility for oversight of NY NOW’s HANDMADE Collection as well as the concurrent Artisan Resource. As part of this restructuring, the role of Senior Vice President, NY NOW – formerly held by Christian Falkenberg – has been eliminated and both Mohr and Kramer will report directly to Christopher McCabe, Executive Vice President of Emerald Expositions.
Allison Garafalo also has been promoted to Sales Director, with continued responsibility for Artisan Resource and new responsibility for NY NOW’s HANDMADE Collection. Additionally, Garafalo will play a supportive role with Emerald Expositions’ International Sourcing efforts.
Kramer, a gift and home industry veteran, most recently served as Sales Director for NY NOW’s LIFESTYLE and NEW! Collections, overseeing the Market’s Baby + Child, Gift, New York’s Newest, Personal Accessories, and Personal Care + Wellness categories. Kramer’s industry sales and marketing experience includes senior sales responsibilities for gift shows in Boston and Las Vegas and eight years as the owner-manager of a gift retail operation. Kramer graduated in 1988 from the University of Hartford with a bachelor’s degree in Organizational Communications.
Mohr, a veteran member of the New York Market sales team, most recently served as Sales Director for NY NOW’s HOME Collection, with responsibility for Accent on Design®, Home Furnishings + Textiles and Tabletop + Gourmet Housewares categories, as well as manager of sponsorship and digital sales. Mohr graduated from Iona College in 2003 with a bachelor’s degree in International Business, and in 2006 earned an MBA in Management with an International Business certificate.
Garafalo, a 10-year trade show veteran, most recently served as Sales Manager for Artisan Resource, and was instrumental in that event’s launch in 2012 and subsequent expansion and development. Prior to joining the company in 2004, Garafalo earned a bachelor’s degree in Business Administration from Hofstra University. She also holds a master’s degree in Tourism Administration from the George Washington University School of Business.