Focus on Giving at Ambiente 2020

With focus on lifestyle trends, Ambiente 2020 – which takes place February 7-11 – will explore “giving” trends across all industries including home accessories, giftware and jewelry.

With around 800 exhibitors and the highest proportion of cross-industry products, Giving is one of the most diversified product areas at Ambiente. For lifestyle retailers, the show provides product ranges for any target group, occasion and budget.

Ambiente will once again divide Giving into two different stylistic areas in 2020: Urban Gifts and Gift Ideas. In addition, Global Sourcing in Hall 9.3 will feature a wide range of exhibitors from the entire world, all with experience in export.

Hall 11.0: Urban gifts for every lifestyle

The Urban Gifts hall (Hall 11.0) is both trend and design-focused, fulfilling dreams both big and small. Some consumers prefer gifts made from high-quality materials, while some prefer a functional design, and others want to know the story behind the product and the size of its ecological footprint. There is a tendency to be more cautious in one’s buying decisions, and an increasing number of people now see consumerism as a question of personal attitude.

This makes giving all the more exciting, and Ambiente has become a can’t-miss event for gift retailers wanting to boost people’s love of giving, whether they own concept stores or run lifestyle, décor or accessory shops or indeed traditional gift shops. Hall 11.0 will feature a range of new exhibitors wanting to make the most of this potential by exploring its many facets.

Hall 11.1: Classic gifts and the latest from the industry all in one place

This year the Gifts Ideas hall (Hall 11.1) will be featuring classic gifts with a firm focus on regional artisans.

Another highlight in Hall 11.1 at Ambiente 2020 will be the Ambiente Academy. As well as an additional venue in Hall 9.1, visitors can look forward to numerous industry insights here, covering the areas of retail, point of sale, brand building and e-commerce. Gift retailers will value the Academy as a knowledge and networking platform that will help them develop creative ideas and convince consumers to buy gifts in high street shops. Moreover, the Academy will be full of inspiring alternatives to cash gifts and will also give retailers an even better understanding of their youngest target group.

On the Saturday of the show, Dr. Steffi Burkhart will be giving a talk on the expectations of Generations Y and Z, enabling gift retailers to gain a better understanding of the mindset of a young customer – a target group whose values include more mindful and proactive consumption and puts a major emphasis on digital networking and individual appeal. But the Academy will also provide considerable inspiration for trade visitors from other retail sectors. Non-food retailers will enjoy Achim Fringes’ talk entitled “Food is the New Shopping”,” with ideas on the smart combination of non-food and food at the POS. At the same time, they’ll undoubtedly find the perfect gift items for their supplementary ranges in the hall.

Global Sourcing in Halls 9.3 and 9.2

At Global Sourcing Giving in Hall 9.3, large-volume buyers of gift items will see a variety of exhibitors from the entire world, all with experience in export. Several joint stands will be available, where suppliers from the Philippines, Vietnam, Malaysia, Kenya, Tanzania, Guatemala and elsewhere will be offering both industrially made and handcrafted products. This is where gift items and artisan products from the entire world can be sourced by importers and wholesalers wanting to buy in bulk. In addition, Global Sourcing in Hall 9.3 will feature further retailers who specialise in sourcing – from Mongolia, Zimbabwe and Guatemala – making it one of the most international halls at Ambiente. But visitors will find it equally worthwhile to look at Hall 9.2 – another hall with plenty of inspiration and a wide range of decorative and ethical style products suitable as gifts.

This year, several aid organizations – such as the World Fair Trade Organisation (WFTO) and the United Nations High Commissioner of Refugees (UNHCR) – will be supporting a number of selected exhibitors. In 2020, they’re from Africa, Hong Kong, the Palestinian territories and other Middle Eastern countries. Visitors can also look forward to a South Korean start-up area with a focus on the B2B market.

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