Adrienne Shulman Tapped by Generation Brands as Northeast Specification Sales Manager

Skokie, Ill.-based Generation Brands has hired lighting veteran Adrienne Shulman as Northeast Specification Sales Manager for its Tech Lighting, LBL Lighting, and Ambiance Lighting Systems brands in New York, New Jersey, and Philadelphia.

“We’re very excited Adrienne is joining our team,” says Steve Hurley, VP/Sales for Tech Lighting and LBL Lighting, to whom Shulman will report. “Her industry background is very impressive. She’s been on the sales and client sides of the business so she’ll better understand our customers’ needs and has many strong relationships in the marketplace that will enable her to hit the ground running.”

Shulman has a proven track record in exceeding sales targets and fostering key associations with lighting designers, interior designers, architects, and engineers. In her new role, she’ll leverage these strengths to support current and new customer specification agencies with product sales, marketing, and training programs. She’ll also promote Tech Lighting and LBL Lighting through local industry affiliations such as the Illuminating Engineering Society, Designers Lighting Forum, and the International Association of Lighting Designers.

Most recently she was Regional Sales Manager-Northeast Region at Eaton’s Lighting Solutions, where she was responsible for the evaluation and direction of the specification market. Before that, Shulman was Northeast Regional Specifications Sales Manager with GE Lighting. Her background also includes experience as an architectural and theater lighting designer, and she served as the Exhibition Lighting Designer at New York City’s Guggenheim Museum.