The High Point Market Authority (HPMA) has partnered with trend forecasting agency Fashion Snoops to create an ongoing strategic alliance. This formal relationship will provide High Point Market attendees and followers with year-round access to vital trend resources from the experts at Fashion Snoops.

The partnership also solidifies Fashion Snoops as the official Trend and Forecasting Agency for High Point Market. Exclusive access to the group’s curated content will be shared on an ongoing basis via the High Point Market website, www.highpointmarket.org, and through Market’s social media channels.

“We are thrilled to formalize our partnership with Fashion Snoops, and to share exclusive, in-depth trend insights with High Point Market attendees and followers,” comments Tom Conley, President & CEO of HPMA. “Their cultural and home trend expertise will allow our attendees to further develop their understanding of upcoming trends for a real competitive edge.”

Fashion Snoops co-founders Lilly Berelovich and Itay Arad adds, “We couldn’t be happier to align ourselves with the world’s largest home furnishings trade show. We are proud to support the Market Authority’s commitment to empowering its attendees and followers through such a valuable resource.”

The partnership will kick-off April 14-17 in High Point Market’s new space, The Point, with daily demonstrations from 11 a.m. to 2 p.m. Technology experts, artists, and makers featured will include augmented reality specialists Obsess AR, artist and designer Aviva Stanoff, the makers of Norwalk Furniture, and Trim Queen Jana Platina Phipps.

Also at The Point, Jaye Anna Mize, Fashion Snoops’ Home Interiors Director, will lead a roundtable discussion on Sunday, April 15 from 10-11 a.m. focusing on macro and micro trends that will influence the industry through 2019.

“The home furnishings sector is learning how to embrace and make use of trend forecasting information,” says Mize. “It’s no longer a guessing game. Our research tracks consumer behavior and cultural trends and our analysis connects the dots from cultural influence to product innovation.”