Memphis-based Hunter Fan Company continues to expand its lighting assortment with a collection designed in collaboration with HGTV host and interior designer Jasmine Roth. Under the brand Jasmine Roth + Hunter, the initial launch introduces seven lighting collections and one ceiling fan collection.
Roth, who has served as brand ambassador for the launch of Hunter Lighting in 2022, is the host of HGTV’s shows “Help! I Wrecked My House” and “Hidden Potential” and is the founder of Built Custom Homes, author of “House Story,” and curator of her online retail store The Shop by Jasmine Roth.
“I’ve always wanted to create my own lighting line. When working with Hunter over the past few years and getting to see the development process and their attention to quality, I knew it was a natural fit,” Roth states. “I dropped more than a few not-so-subtle hints with their team, so I was thrilled when they asked me about designing my own collection. I think customers will be, too, when they see these products light up their homes.”
Promising to “light your happy,” the collection encompasses an extensive range of styles, including modern, vintage, bohemian, transitional and minimalistic. It includes the Vanning mini and medium pendants, the Fernando chandelier, Fair Oaks pendants and chandeliers, the Rossmoor pendants, vanity and sconce, six lighting variations of the Carrington Isle, the Brookhollow mini and large pendants, three Zola fixtures, and the Malden modern ceiling fan.
“Soon after Jasmine assumed the role of spokesperson for Hunter Lighting, we saw an opportunity to strengthen our partnership and design a collection that felt cohesive and distinctly Jasmine,” adds Tom Blackwell, President of Hunter Fan Company. “Hunter worked with Jasmine to perfect every detail, from finishes to materials and shapes. Collaborations like these differentiate Hunter in the ceiling fan and lighting industry.”
The Hunter + Jasmine Roth collection is the fourth major product launch from Hunter Fan Company this year.