New York-based lighting manufacturer Innovations Lighting has appointed Meredith Fingarson as Chief Marketing Officer (CMO). With a rich background in marketing leadership and a track record of success, Fingarson will steer the company’s marketing strategy, elevate brand awareness, and forge stronger connections with customers.
Fingarson brings more than 12 years of experience in marketing leadership roles to Innovations Lighting. She is the founder of MF Marketing Consulting, where she has honed her expertise as a marketing executive and strategist. Her consulting work spans various sectors, including finished goods manufacturing, skilled trades, B2B wholesale, and retail, providing her with a versatile and robust marketing perspective.
Her career is highlighted by significant roles such as Director of Marketing for Plumbing Distributors, Inc. (PDI), and Fractional Chief Marketing Officer for Wilson Legal, where she demonstrated her ability to drive marketing strategy and execution, leading to measurable growth and increased market penetration.
At Innovations Lighting, Fingarson will be responsible for developing marketing strategies, enhancing brand visibility, and deepening relationships with both existing and new customers. Her strategic approach and innovative thinking are expected to deliver significant value to the company’s marketing efforts and overall growth trajectory.
“I am thrilled to join Innovations Lighting as Chief Marketing Officer,” she says. “At Innovations Lighting, we’re not just setting trends; we’re igniting the path towards innovation, creativity, and market leadership. I look forward to leveraging my experience and passion to elevate our brand and forge meaningful connections with our customers. Together, we’ll illuminate the market with our groundbreaking solutions and set a new standard for excellence in the lighting world.”
“Embracing a future illuminated by Innovation, we welcome Meredith as our new Chief Marketing Officer,” notes Greg Mazza, President of Innovations Lighting. “With her strategic vision and dynamic leadership, we are confident that she will ignite new pathways for our brand’s growth and visibility. Together, we illuminate the way forward, casting a brilliant light on our journey of progress and success.”
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