My Lighting Showroom and XOLights Join Forces

My Lighting Showroom and XOLights Join Forces and XOLights Join Forces To Create Best Of Breed Technology & Marketing Solutions

Plymouth Meeting, PA and Provo, Utah – January 6, 2012, Bravo Business Media, the marketers of catalog and commerce services to lighting retailers, and XOLogic, the developers of XOLights suite of showroom tools, announce today their new alliance in serving the decorative lighting industry in a more meaningful manner.

The companies’ plan to leverage their respective strengths to serve lighting retailers with a best of breed technology platform designed for showroom operators to function more efficiently, while adding additional customer acquisition services to their portfolio of products.

Under the terms of the relationship, XOLights will provide software, platform development, and technical services for the combined customers of and XOLights. XOLights also strengthens its offering with marketing programs aimed at driving prospective customers to participating showrooms through services provided by Bravo Business Media.

After participating jointly on a panel discussion at the ALA Conference in Palm Beach, FL this past fall, the companies’ both recognized the synergies of an alliance and how their combined customers would benefit from a coordinated effort.

“We’re excited to be partnering with Ace Rosenstein and his team at Bravo,” says Jason Petersen, CEO at XOLogic. “These guys have a very keen knowledge of the lighting industry and they specialize in driving customers to the showroom door; our mission is to provide lighting showrooms with the tools they need to thrive in this new economy. This alliance with MyLightingShowroom adds a very exciting set of competencies to our organization.”

Of the move, Ace Rosenstein, president of Bravo Business Media says “My commitment will always be to provide absolute top-level service, and the combination of with the XOLights platform well exceeds the needs of our customers.” He added, “I’m very familiar with each of the electronic cataloging services out there, and when it comes to enhancing profitability inside lighting showrooms, none of the others come close to what XOLights is doing; joining this movement was the right thing to do.”

Upon learning the news, industry experts applauded the move. “This is an industry that is changing right before our eyes, and it can really benefit from this kind of cooperation,” said Denny Rehm, who has helped build some of the most successful brands in lighting, and is now the Vice President of Sales for Golden Lighting.  “I know I’m not the only one who will think that this is great for lighting showrooms, and great for our industry as a whole.”

The companies will be on hand at the upcoming Dallas Lighting Market, January 19 – 23, 2012, conducting one-on-one meetings with existing and prospective customers.


XOLights was created in 2005 by Jason Petersen to help improve the profitability of his lighting showroom (Hansen Lighting, with multiple locations in Utah). Today XOLights is the fastest growing technology in lighting, with up to 25 showrooms per month joining the cause. To learn more about XOLights, visit XOLights. was created in 2009 by Bravo Business Media to provide independent retailers with an easy to use, affordable, turnkey web site service that establishes their businesses’ as multi-channel merchants, returning the selling advantage to local lighting showrooms throughout North America. Learn more by visiting

For More Information, Call: 800.974.3243



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