Nesquehoning, Pa.-based ELK Group International announced at the Lightovation show in Dallas that Nathen Bliss has been named Director/Sales for the Central Division, reporting to Senior VP/Sales & Marketing James Ashley.

Bliss brings a vast array of sales management experience across many distribution channels, most recently as Director/Sales & New Business Development with Austin, Texas-based Consuela, where he achieved tremendous sales growth during his tenure. In his role at ELK, Bliss will focus on growing strategic partnerships and managing sales team initiatives across all channels within the Central region of the USA.

“I’m thrilled that Nathen will be joining our team,” says Ashley. “Our company has experienced extraordinary organic growth over the past few years in addition to 5 major brand acquisitions in the past 18 months. Nathen has a proven track record for identifying and developing new market opportunities while also training and mentoring strong, focused sales teams across the country. The broad range of innovative merchandising experience, highly responsive sales results, and analytical skill he brings stretches across multiple channels of distribution making him an ideal fit for ELK Group’s growing brand packages that cater to many different distribution channels.”

“I’ve admired the reputation ELK has had and the results that they have been able to produce by adding companies to its increasing portfolio and instantly placing them in a more attractive position”, Bliss remarks. “ELK is a one-stop-shop that gives its team members, reps, and customers an incredible set of sales tools and I’m looking forward to taking those to the next level.”