International Market Centers – which operates the High Point Market, Las Vegas Market, and Atlanta Market, among other shows – has rebranded to reflect today’s omnichannel marketplace and better serve cross-channel buying behavior.
As a result, the company has unified its physical marketplace business with its separately branded Juniper digital platform to create one entity under the brand: ANDMORE
The change follows a year-long initiative to redefine the company’s vision, align all channels under a single brand experience, and offer more ways to seamlessly connect wholesale buyers and sellers through physical and digital platforms.
In a press conference with trade media, Bob Maricich, ANDMORE CEO, noted that has been an influx of new buyers to the major markets (i.e. High Point, Las Vegas, Atlanta) as more retailers and designers are diversifying their product offerings to offer more categories to their customers and attending trade markets they had previously not gone to before.
“ANDMORE is MORE than a name or a brand. It is both a promise and a challenge that gives us the space and flexibility to continue to find new ways to provide exceptional value to our partners and customers,” Maricich stated.
The first product introduction under the ANDMORE name is a new buyer mobile app, which will launch in preparation for the summer Atlanta and Las Vegas markets. The @Market app includes pre-market planning tools, a personal QR code for quick badge pick-up, the ability to capture and organize images with notes, turn-by-turn directions to help buyers make the most of their time at market, and a comprehensive, post-market recap for easy follow-up and ordering.
ANDMORE’s new visual identity was selected to capture the creative and vibrant nature of the industries it serves. In addition to the new name and branding, ANDMORE will introduce a host of innovative features and enhancements to its upcoming markets and digital offerings.
“[This is] an important milestone as we embark on a new era for our company,” Maricich said. “ANDMORE captures our spirit of innovation and focus on doing MORE to support our customers by enhancing and extending the value of our physical markets for both buyers and sellers across the furniture, home décor, gift and apparel industries.”
