Texas-based Quorum International has teamed up with celebrity designer Tamara Day, renowned for her work on Magnolia Network’s popular show Bargain Mansions. As a result of this partnership, three new lighting collections featuring chandeliers, pendants, wall mounts, and vanities, will debut during Lightovation in June.
Viewers of Bargain Mansions may have already noticed several Quorum lighting fixtures in Day’s designs (prior to the collaboration) and may therefore be familiar with the quality and style of the manufacturer’s products. Day’s brand is built around her “laid-back luxe” style, which is described as a mixture of glam with a cozy, livable vibe.
“We’re excited to launch our brand partnership with Tamara Day,” said Jose Lopez, President of Quorum. “Tamara’s designs are fresh and innovative, and we’re thrilled to be bringing them to life with our high-quality lighting fixtures. Her relaxed style mixed with elegant accents made for the perfect partnership between our two brands.”
When asked about the partnership, Tamara Day stated, “I love the quality of the product and the unique and bold designs. I chose to partner with them because they are a family-owned company who values their staff and brand partners.”
The introduction will include additions to three existing collections from Tamara Day Design inspired by select homes featured on Bargain Mansions. The Lee Boulevard collection gained its namesake from the house in Day’s hometown of Kansas City, Mo. The Juniper collection is a tribute to the first home to air on the show. The Charlotte collection is influenced by the trio of mansions located on Charlotte Street. Each collection is distinct, while remaining rooted in Day’s trademark style.
Launch Party at Lightovation
To celebrate the three new collections, Quorum and Tamara Day will host a launch party at the Quorum showroom (TM3004) on Wednesday, June 21, from 12pm to 2pm. Day will be in attendance and guests can enjoy live music, signature cocktails, and barbecue as a nod to Kansas City.
For more information, visit Quorum