Montreal, Canada-based Verozza Lighting, a leader in LED design and architectural lighting solutions, has appointed Samantha Lankford as its new Marketing Manager.

Lankford will be responsible for developing and executing marketing strategies and tactics that drive growth. In addition, she will help overall brand development and messaging in the marketplace as Verozza Lighting expands its marketing efforts in establishing a strong presence across North America.

“We are excited to welcome Samantha to the team,” says Eric Borden, President & CEO. “Her integrated marketing experience and skill set around scalable marketing methods will allow us to capitalize on the strength of the Verozza Lighting brand as we continue to innovate and grow.”

A graduate of Keuka College with a Bachelor of Science, Lankford has held marketing roles with ownership of the strategy and execution of integrated marketing plans that include brand awareness build, lead generation, and sales support.

Prior to joining Verozza Lighting, Lankford worked in various marketing positions in both the B2B and consumer sectors.

“I look forward to using my previous experiences and approaches, alongside the impressive team here at Verozza Lighting, in showing the lighting and specification community how they can trust in Verozza Lighting for their lighting design needs.”

Lankford is based in Upstate New York.