Setting records

The Guinness World Record™ title for the Largest Laser Show was set during the Live Design International trade show.

In celebration of its 10th anniversary, laser specialist ER Productions held a 30-minute laser showcase in mid-November during the Live Design International trade show in Las Vegas that resulted in a recording-breaking presentation incorporating 314 individual laser fixtures. An adjudicator from Guinness World Records was present to confirm the achievement.

“I’m pleased to confirm that ER Productions did indeed manage to set a new Guinness World Record title for the Largest Laser Show, which now stands at 314 lasers. My congratulations go out to all those who took part,” noted Sofia Greenacre, an official adjudicator with Guinness World Records.

Over 13 tons of equipment valued at approximately $3.5 million was used during the show at the Las Vegas Convention Center. Due to its proximity to the McCarran International Airport, a termination wall was erected to ensure that no lasers affected aircraft using the airport. During the final and crucial seven-minute closing sequence, an enormous 1,377 watts of laser power lit up the Nevada skyline.

The laser show took weeks to design and 72 hours to set up for the world record attempt. Laser fixtures from ER Productions, which has a U.S. base in Las Vegas, were used to beat the unofficial world record set by the company back in 2016.

Over the past decade, ER Productions has designed laser systems and shows for clients across the events, advertising, television, and music industries with recent clients including famous DJ Calvin Harris, the TV programs America’s Got Talent and The X Factor, music acts The Chemical Brothers, Metallica, Katy Perry, and former One Direction singer Zayn Malik, as well as Jaguar Land Rover.

Ryan Hagan, co-founder of ER Productions, remarked, “We are delighted to celebrate our 10th  anniversary with such an incredible laser show and by making our way into the Guinness World Record books. We’ve worked with many fantastic companies, events, and performers throughout the years but creating such a memorable showcase that celebrates all we have achieved in the laser industry has been a real highlight.”

Marc Webber, co-founder of ER Productions added, “It’s an incredibly proud moment for the entire ER Productions team and for me, a decade since founding the company. As the home of our U.S. headquarters, Las Vegas is a special place for us and now it will hold even greater significance in what we hope will be a long future designing and supplying innovative laser solutions.”

ER’s Andrew Turner, who designed the show with Lawrence Wright, General Manager of ER Productions U.S., commented, “We were lucky enough to have three fantastic stage structures courtesy of AG Productions to rig lasers to, which helped us increase the fixture numbers exponentially. From a design perspective, the music was key. As a company, we’ve worked with so many great artists across a wide range of music genres – we wanted to incorporate a variety of programming techniques into the design to illustrate how lasers can be used in different contexts.”

Turner and Wright used a combination of ER’s proprietary lasers in the show, which included blue Burstbox fixtures, Beambursts, BB3s, and Laserblades. The rig was completed with some of the company’s newly launched fixtures including Storm, Lynx, and Kinekt units. The show was controlled centrally from front-of-house using three Road Hog 4 consoles and Beyond laser software.

David Johnson, Managing Director of LDI, concluded, “We were very excited to be part of this historic event. It is not often that you can host an official Guinness World Record title attempt with an award-winning laser production company. We know that people will be talking about this experience for years to come.”

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