Los Angeles Mart Re-Brands And Re-Names Gift & Home Shows: GALLA, which is an acronym for Give And Live Los Angeles, is meant to recognize the fact that the L.A. Mart’s markets are a grand event and place to find amazing product resources in a shopping environment that is entertaining, educational, and experiential. Its tagline, LA’s Global Gift + Home Market Event, reminds buyers of the 15,000+ lines of wholesale gifts, home accessories, and furniture that are sourced on a national and global scale and available during markets.
“This is going to be a fantastic market and we are thrilled with the re-brand of our Gift + Home Market,” says Frank Joens, Senior VP/General Manager of the L.A. Mart. “GALLA, as the name suggests, is an event with substance, style, and class which is the perfect description of what to expect during markets here at the L.A. Mart. Plus with this new identity, our industry can be assured that change is in the air at the L.A. Mart. Our building and our markets are going through rapid changes that, among other things, are manifesting as new product resources, new showrooms, new educational opportunities, and new energy. This, like our new brand, is the beginning of an L.A. Mart evolution!”
The new brand launch will be introduced immediately with full exposure during the next market: July 17-22, and will be used to identify the quarterly markets held at the building throughout the year: January, March/April, July and September/October.
To learn more about the L.A. Mart or the GALLA shows, please visit LAMart.com.
