Rocky Mount, Va.-based Uttermost – the family-owned manufacturer of lighting, home accessories, and furniture – has announced the debut of a sister brand, REVELATION. The soft launch will be October 17, at the October High Point Market, in its own space (IHFC C-447) next door to the Uttermost showroom.
“While we continue to expand Uttermost’s accent furniture and home accessory collections, we have been working quietly with key designers on our new brand. REVELATION takes us to a new level,” explains Mac Cooper, President and CEO. “REVELATION is high-style design with generous proportions, as well as more limited distribution.”
According to Cooper, “REVELATION is all about authentic materials and finishes, great attention to details and features, as well as sophisticated and innovative designs. It will be a design-driven line, rich in texture and organic materials.”
REVELATION will include all of the major home furnishings product categories, but will focus more on accent furniture with complementary accessories in lifestyle settings. It will encompass larger-scale pieces with “a modern design sensibility.” Adds Cooper, “REVELATION is designed to be a step up from the Uttermost line, yet complementary in style and taste.” Distribution of the REVELATION line will be limited.
“The October debut is just the beginning.” Cooper explains. “April 2016 will reveal the full scope of where REVELATION is, and what it offers to upscale home furnishings retailers and designers.”
