U.K.-based Cascade Holdings Limited – which has the exclusive rights to distribute the Marquis by Waterford lighting line – will unveil a new collection under the name “Built for Bathrooms” Marquis by Waterford during HD Expo this month in Las Vegas.

While WWRD Limited (Waterford, Wedgewood, Royal Doulton) still maintains its offices in Wall, N.J., that division (which formerly included the lighting category and targeted the lighting showroom channel) primarily concentrates on tableware and gifts and offers very little lighting.

Cascade Holdings Limited will be handling the Marquis by Waterford “Built for Bathrooms” division from its headquarters in the U.K., but will be looking in the future to establish North American partners and distributors.

According to Julian Hall, Export Sales Manager for Cascade Holdings, “Our aim is to target the U.S. market promoting the Marquis by Waterford name as quality lighting ‘Built for Bathrooms.’ We plan to target three distinctive areas: Hospitality and Interior Design, Kitchen & Bathrooms, and the Lighting industry.”

The Marquis by Waterford series reflects the heritage and tradition of the iconic Waterford Crystal brand, but its artisans have reinvented classic Waterford patterns to appeal to today’s contemporary tastes.