Winter NY NOW Highlights Design, Sustainability and Wellness

The Winter 2020 NY NOW Market will present its resources in three distinct brand communities – Design, Sustainability, and Wellness – to embrace the affinity for lifestyle buying. The goal is to create an immersive environment to inspire and educate independent retailers who are looking to activate a new community of brands within their store. 

“The upcoming Winter 2020 edition of NY NOW is all about embracing our communities of brands and products with the goal to stimulate, energize and inspire retailers and media alike,” says Ilene Shaw, Shaw & Co. Productions and NY NOW’s curator. “At this market, we will introduce new and relevant brands across the many lifestyle product categories NY NOW offers. We continue to evolve and invigorate the NY NOW market as a leading resource for the industry, and we strive to support discovery and the tremendous excitement and momentum centered around lifestyle buying.” 

Accent on Design

The Accent on Design section presents a juried curation of both established and emerging brands that embody unique concepts, embrace form and function, and inspire change through new product launches. From furnishings and decorative accessories to audio accessories and state-of-the-art kitchen gadgets, Accent on Design presents an unrivaled collection across all categories of product. 

Current, featured brands include: Ameico, American Design Club, Atlantic Folk, CDMX, Chen Chen + Kai Williams, Eastern Accent, Saikai, Sweet Bella, Studio Roof, Tedzukuri Atelier, Umbra, w&p, Yamazaki 


Recognizing and embracing the community of brands that live, breathe and incorporate sustainability into their project lifecycle are celebrated throughout the NY NOW market, but particularly within the HANDMADE Collection. This Winter 2020 market a cohesive, eco-friendly representation throughout the Handmade Designer Maker, Artisan Resource and Handmade Global Design sections will present the industry with progressive brands who are promoting awareness and driving change for a more sustainable future of fashion. 

Current, featured brands include: Angelrox, Ark of Crafts, Conscious Step, Devi Arts Collective, HETTLE, Hilo Sagrado, Local Maker, Malia Designs, Mekong Blue, Meyelo, Natalie Therese, Natural Art, Sea Bags, SOCCO Designs, Soko 


Sitting within the elevated environment of Lifestyle, thousands of retailers and spas can expect to discover a dramatically expanded Wellness section. This collection will feature emerging and established must-know brands from innovative beauty, CBD and apothecary to state of the art supplement/natural health products, and everything in between.

IndieNOW is a beautifully curated, open environment within Wellness that amplifies the new and emerging brands in the ever-changing beauty and personal care space. 

Current, featured brands include: Apotheke Co., Broken Top Candle Company, CBD for Life, COTTAGEWITCH BOTANICALS, Essence One, GOOD PLANT HEMP, Gryph & IvyRose, Handmade La Conner, KOBO pure soy canldes/Gassho Body & Mind Inc., Lovett Sundries, Mayrons Goods & Supply, Mistral, Species by the Thousands, Vancouver Candle Co. 

For your convenience, the upcoming WINTER 2020 dates will be staggered:

Handmade: Saturday, February 1 – Tuesday, February 4

Home and Lifestyle: Sunday, February 2 – Wednesday, February 5

National Stationery Show (NSS®) and SURTEX® Show: Sunday, February 2 – Wednesday, February 5

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