San Jose, Calif.-based manufacturer of intelligent light sources Xicato has appointed Willem Sillevis Smitt as VP/Marketing. Most recently he was Senior Director/Product Marketing & Market Development for Soraa, where he helped build the product and marketing strategy organization for the company’s directional lamps and light engines.
 
“It’s hard to imagine someone with more technical and marketing knowledge about today’s lighting industry, LED technology, and the channel than Willem,” observes Menko Deroos, CEO of Xicato. “His decades of work at Philips, Lumileds, and Soraa make him uniquely qualified to lead Xicato’s applications and marketing teams.”
 
Willem Sillevis Smitt holds several patents for LED uniformity and color consistency, is a frequent speaker at conferences, and has authored many articles addressing the quality and consistency of light.